5-Star Review should be a vacation rental property owners goal for more bookings!
Let's face it - guests are looking for a 5-Star stay when booking a short term rental. They take a look at the reviews that previous guests have left and that weighs heavy on their booking decision. What does a 5-Star review mean for the property owner? Higher visibility for the property, as well as higher bookings and guest trust. That is why those 5-Star reviews are so coveted. Here are some tips on how to achieve and maintain those coveted 5-Star reviews.
1) Stay in your property as if you are the guest. How easy is check-in? Is access to the property easy? Is there a guest guide available with instructions on how to use the TV? Staying in your own property will allow you to see things from the guests perspective. This will help you make sure that the guest experience is superior.
2) What does the guest experience when they first walk through the door? Is the property odor free? Cleanliness is perhaps the biggest aspect that the guest is looking for. In the real estate profession, we refer to this as "lights, camera, action" - you only have 8 seconds to make that first impression. The same would hold true for a vacation rental.
3) Personality: does the property speak to the guest? Are there personal touches to the property such as a "inhouse library". Are there pictures/artwork of the local area or of local artist? What about a hand written welcome? These are all touches that say a lot about the property to the guest and will make the guest come back year after year.
4) Anticipate the needs of the guest: are there bath towels? What about a towel the guest can carry to the beach? A fully stocked coffee/tea bar - where the guest knows that their morning beverages are handled. Once again, these are all touches that say a lot about the property to the guest and will make the guest come back year after year, or better yet - refer the property to family and friends.
In conclusion - if you are coveting that 5-Star review - stay in your property and look at everything through the eyes of the guest. The better prepared you are as a property owner - the better stay your guest will have. Cleanliness, personality, anticipated needs are all important factors when getting those 5-Star Reviews!
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